MARKETING FOR YOGA & WELLNESS | SevenStrongMarketing

About Marketing For Yoga & Wellness

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YOGA & WELLNESS JUMP-START

MARKETING PACKAGE

The global wellness industry is growing!

Wellness related business accounted for 5% of global economic output last year (2020) and grew 6% since 2017. (Policyadvice.net)

Only 56% of people feel they are in very good or excellent health.

And the wellness industry is expanding as a result. Wellness tourism accounts for 17% of the overall tourism industry. More and more practitioners are turning to yoga and yoga-related activities. (thegoodbody.com)

There are an estimated 36 million active yogi's in the U.S. alone, and it's believed this number grew 50% in just 4 years, from 2012 - 2016.

70% Of active practitioners are female, but this number too is changing. Yoga is becoming a regular activity for children and people over 50.

1.7 Million children now participate in yoga activities. Yogi's over 50 years of age increased 300% in the last four years.

Practitioners are discovering yoga for so many reasons.

The top two reasons for "doing yoga" are #1 improved flexibility and #2 stress relief.

Yoga is increasingly being considered for its role as a complimentary health practice.

40% Of yogi's claim yoga helps them eat less. Over 55% of practitioners believe yoga helps to improve their sleep.

Numerous studies show that yoga helps with mental health issues - anxiety, depression, eating disorders, PTSD and so much more.

So what does this mean for your wellness business?

The wellness industry is becoming extremely competitive!

There are more than 6,000 yoga studios in the U.S. and 100,000 certified yoga instructors registered with Yoga Alliance alone. (This doesn't include yoga therapists, life coaches, and ayurvedic professionals!)

Recent events have moved much of our daily lives online. Word of mouth alone is no longer a sufficient way to reach your potential clients and customers. And most exciting - your potential client base is no longer just local; it's global!

What your marketing efforts can look like.

Paid media and SEO allows you to reach new audiences and gives more people the opportunity to know about your brand and your offerings.

Your online presence, social media following and customer reviews represent your credibility and believability.

The U/X (user experience) you provide through your website will result in a frictionless path for your audience, from brand awareness to engaged customer.

The consistent brand experience you give your audience, across all platforms, will result in an exciting journey for them and you, earning you dedicated and loyal repeat customers.

What you can do right now.

GET A JUMP START

Fill out a quick and easy worksheet, to outline your business goals

and what you hope to achieve through marketing.

I'll get back to you with some brief ideas to get you going. Contact me today.

MARKETING PACKAGE

Get a templated* website, with:

Customized branded content and design on standard* pages
SEO optimization, including meta data, image alt text and indexing
One SEO-optimized blog article to encourage keyword ranking and branded position ranking

Receive a portfolio of social media content, with:

Social media profile optimization, includes branded content updates
8 Ads each for Facebook, Instagram, Twitter, Pinterest, includes image & copy
Social media content calendar, includes 30-day plan of suggested topic and copy for each platform, for each day